Paths to food traceability IV: How entrepreneurs can find opportunities

By Micki Seibel and Sarah Williams

Why Entrepreneurs Can Have an Impact
In our previous Medium posts about traceability, we assessed what the path to better traceability standards will need to overcome. First, we laid out how changes in consumer demand are driving large-scale change in the food supply all the way back to the farm and boat. Next, we demonstrated how complex the food web can be throughout its many layers and international web of players. Third, we assessed how consumer brands are investing to substantiate their claims and meet regulatory compliance. In our final installment for this series, we explore something that emerges in each one of these arenas: opportunities for entrepreneurs to create new businesses.

This is an excerpt from the Orange Silicon Valley Medium account. You can read the full article here.