By Micki Seibel and Sarah Williams
What Stands Between Brands and Traceability
No one feels the demands and costs of meeting traceability goals in the food system in the same way that established brands do. Demonstrating that a non-GMO product contains no GMO ingredients, ensuring that allergen declarations are 100% accurate, or otherwise proving sourcing and sustainability claims requires vigilance, and the cost of failure can torpedo a brand’s value, especially if health and food safety concerns concerns arise.
This is an excerpt from the Orange Silicon Valley Medium account. You can read the full article here.
FS6 is a nonprofit based in the San Francisco Bay Area whose mission is to support impact-driven entrepreneurs as they transform how we grow, produce, and distribute food. The organization runs a comprehensive accelerator program that mentors entrepreneurs by coaching them through a wide range of business and organizational needs. FS6 also works to educate stakeholders on the unique capital needs as it relates to redefining the food system.