Paths to food traceability III: The biggest challenges for brands

By Micki Seibel and Sarah Williams

What Stands Between Brands and Traceability
No one feels the demands and costs of meeting traceability goals in the food system in the same way that established brands do. Demonstrating that a non-GMO product contains no GMO ingredients, ensuring that allergen declarations are 100% accurate, or otherwise proving sourcing and sustainability claims requires vigilance, and the cost of failure can torpedo a brand’s value, especially if health and food safety concerns concerns arise.

This is an excerpt from the Orange Silicon Valley Medium account. You can read the full article here.