By Micki Seibel and Sarah Williams
The Food Web Behind the Products
Consumers want more transparency within the global food system, and that demand has already had an impact on the companies that produce and package food products. In the first part of our report, “Consumer Views of Truth,” we looked at that demand, along with the confusion in the marketplace around language, true meaning, and implications of claims related to sourcing, production practices, and nutrient content. In order to provide real transparency to consumers, companies need to provide full traceability that is founded upon verifiable facts on the ground and standards that inform the vocabulary.
This is an excerpt from the Orange Silicon Valley Medium account. You can read the full article here.
FS6 is a nonprofit based in the San Francisco Bay Area whose mission is to support impact-driven entrepreneurs as they transform how we grow, produce, and distribute food. The organization runs a comprehensive accelerator program that mentors entrepreneurs by coaching them through a wide range of business and organizational needs. FS6 also works to educate stakeholders on the unique capital needs as it relates to redefining the food system.