Paths to food traceability I: Consumer views of truth

By Micki Seibel and Sarah Williams

Food Traceability
Throughout the world’s food system, traceability has become a lightning rod for conversations and business activity in recent years. Drivers include consumer demand, new regulatory requirements, and increasing supply-chain efficiency, all of which play key roles easing and growing business operations.

Definitions for traceability goals and obstacles along the path to realizing those goals, however, vary by stakeholder. Over the course of our four-part look at traceability challenges for consumers, the global supply chain, brands, and entrepreneurs, we will explore how these obstacles vary. In order to get closer to a larger solution, unique needs for each of those crucial parts of the food system must be met.

This is an excerpt from the Orange Silicon Valley Medium account. You can read the full article here.